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Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories. And while influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more, there’s no reason why you can’t do the same for your business.It’s a great opportunity for your followers to get to know your brand better, or get more information about your products. On the flipside, it’s a great place for you to ask your followers some questions. You could spark a conversation about your next season’s color palette, or what product lines they’d like to see more of.
High quality digital interactions are key factors. Resonant UX copy, intuitive chatbots and user-friendly payment methods are already key aspects of online companies today. Never underestimate the power of conversational marketing. Consumers expect pleasant digital interactions online and therefore, informative forums also provide good informal marketing opportunities. Customers expect increasingly smooth, frictionless transactional experiences. Today, mobile phones are more popular than desktops for consuming digital information. For this reason, it is essential to optimize your site for mobile access. New gestures for using on phones make websites even more user friendly.
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